Makeup Workshop Week 8

This week we had a super quick workshop (1hr) that tried to make up for us all missing the real (3hr) super awesome one that happened last Wednesday. In the real workshop they came up with a few categories for the main audience demographics at UC which included;

• Students
• Staff
• Businesses
• Admin 
• Clubs

They broke this down further into a huge list that Stephen has posted on his blog.

Between the workshop and our supplementary one this week Stephen came up with a few more that he gave us the choice of using for the next step. They included;

• Health Centre Patients
• Banks
• Gym Junkies
• Concert Goers
• Bike Riders
• Car Drivers
• Bus Travellers
• Motorbike Riders
• Deans (who have underground car parks outside building 1)
• Walkers
• Joggers
• Builders & Tradies
• Ping Pong Players

Somehow my group ended up with the Deans as our demographic which made it really hard to do the next step of identifying media forms that the Deans identify with because I have absolutely no idea what they are like.

Working on the assumption that any dean would be super highly educated we came up with a bit of a list of media forms they would use;

• Email
• Moodle
• Intranet
• Academic Journals
• Monitor Magazine
• Linked In
• Mobile Phones
• Advertising & Marketing
• UC FM

From there we guessed that the media forms they would probably identify with the most would be email and academic journals.

Character Development

So the next step was to sketch a character that the Deans might relate to to help create awareness of sustainabilty at UC.

Huh? What sort of character would deans relate to?

People more powerful and educated than themselves I would imagine. But who? Obama? Kevin Rudd? Nelson Mandela?.... How about...The UC Vice Chancellor Stephen Parker?

I really don't know much about him at all but apparently he grew up in the 60's and rides a bike to work everyday. He's obviously well educated and well respected around UC as he is the Vice Chancellor but is he suitable to use as a character to help spread the message of sustainability at UC?

Probably not.